The Swiss travel and tourism sector
recorded moderate growth during the review period (2009–2013). Inbound tourists
reached 9.4 million in 2013, primarily from countries such as Germany, the US
and France, while domestic tourist volumes reached 8.6 million. Growth over the
forecast period (2014−2018) is expected to be supported by the rising number of
inbound travelers from BRIC nations, Brazil, Russia, India and China.
The
report provides detailed market analysis, information and insights, including:
- Historic and forecast tourist volumes
covering the entire Swiss travel and tourism sector
- Detailed analysis of tourist spending
patterns in Switzerland for various categories in the travel and tourism
sector, such as accommodation, sightseeing and entertainment, foodservice,
transportation, retail, travel intermediaries and others
- Detailed market classification across
each category, with analysis using similar metrics
- Detailed analysis of the airline,
hotel, car rental and travel intermediaries industries
Scope
This report provides an extensive
analysis related to the tourism demands and flows in Switzerland:
- It details historical values for the
Swiss tourism sector for 2009–2013, along with forecast figures for 2014–2018
- It provides comprehensive analysis of
travel and tourism demand factors, with values for both the 2009–2013 review period
and the 2014–2018 forecast period
- The report provides a detailed
analysis and forecast of domestic, inbound and outbound tourist flows in
Switzerland.
- It provides comprehensive analysis of
the trends in the airline, hotel, car rental and travel intermediaries
industries, with values for both the 2009–2013 review period and the 2014–2018
forecast period
Reasons
to Buy
- Take strategic business decisions
using historic and forecast market data related to the Swiss travel and tourism
sector.
- Understand the demand-side dynamics
within the Swiss travel and tourism sector, along with key market trends and
growth opportunities.
Key
Highlights
- Chinese tourism to Switzerland
increased rapidly during the review period, registering 0.6 million tourists in
2013, at a CAGR of 34.8%. This makes Switzerland the fastest-growing European
nation in terms of Chinese tourism. In response to this, Switzerland Tourism
began to train ski instructors to speak Mandarin in 2014, to attract more
Chinese skiers.
- Many tour operators and travel
agencies have begun to relocate to Switzerland due to favorable tax regulations
specific to the industry. Tour operators benefit from the government’s unique
VAT policy when operators sell travel packages to customers through companies
or subsidiaries based in Switzerland. Typically, a tour operator can save up to
20% on their gross profits before any additional direct tax optimization.
- The Gulf region is gradually
developing into a key source market for Swiss tourism. According to Switzerland
Tourism, the number of Gulf tourists that visited Switzerland from January to
October 2013, was 38,441. In addition, Kuwait recorded an increase of 43%,
Saudi Arabia 27% and the UAE 23%.
- Around 200 travel agents and tour
operators in Australia took part in the Switzerland Tourism’s Travel Experience
Road Show during March 2014. Tour operators and travel agents met key
competitors such as Swiss International Airlines and Swiss Travel System. Since
there has been a 10% increase of Australian tourists to Switzerland each and
every year from review period, Swiss partners were eager to detail a variety of
new attractions.
- Swiss International Air Lines (Swiss)
launched a new flight, operating three times weekly from Oslo to Geneva during
December 2013 until the end of March 2014. In November 2013, airport operators
from countries such as Switzerland, Singapore, Germany and Brazil won rights to
run airports in Rio and Belo Horizonte, the host cities of the 2014 World Cup.
Switzerland’s Flughafen Zurich airport paid CHF1.0 billion (US$0.9 billion) for
a 30-year concession at Belo Horizonte’s Confins airport.
- Andermatt Swiss Alps AG (ASA) is a
wholly owned subsidiary of Orascom Development Holding AG (ODH), is
constructing a four-star hotel offering 269 rooms at a cost of US$162 millions
in Uri, Switzerland. The project is expected to be completed by the fourth
quarter of 2014. Mettler2Invest AG is planning to undertake the development of
a new hotel in Glattpark, Opfikon, Zurich, Switzerland. The project involves
the construction of a hotel with 245 rooms at a cost of US$162 million, and is
expected to be completed by the first quarter of 2015. Katara Hospitality (KH)
is undertaking the Royal Savoy Lausanne Hotel Development project at Lausanne in
Vaud, Switzerland. The project involves construction of a 200 room hotel at a
cost of US$110 million, and is expected to be completed by the second quarter
of 2015.
- Enterprise Rent-A-Car entered into a
partnership with Auto-Interleasing (AIL), one of Switzerland’s largest fleet
management organizations. Since AIL has vast market experience in Switzerland,
the partnership will be beneficial for Enterprise and allow it to establish its
brand in key hubs throughout the country.
- Many tour operators in and around the
Europe region are establishing business units in Switzerland to benefit from
tax savings. According to Swiss VAT legislation, tour operators should not levy
Swiss VAT on tours outside Switzerland. If an operator from anywhere in Europe
sells an EU trip to a customer, the operator is liable to pay VAT of 20% under
the Tour Operator Margin Scheme (TOMS). Operators based in Switzerland are not
liable to pay this. In Switzerland, VAT is only charged if the tour takes place
within Switzerland. This provides savings for operators who conduct their
business online or in-store from Switzerland.
Spanning
over 149 pages, “Travel
and Tourism in Switzerland to 2018” report
covering the Travel and Tourism Sector In Context, Country Fact Sheet, Tourism
Flows, Airlines, Hotels, Car Rental, Travel Intermediaries, Tourism Board
Profile, Airport Profiles, Company Profiles – Airlines, Company Profiles –
Hotels, Company Profiles – Car Rental, Company Profiles – Travel
Intermediaries, Market Data Anlaysis, Appendix. The report covered companies
are - Swiss International Air Lines Ltd, easyJet Switzerland SA, Air Berlin Plc
& Co. Luftverkehrs KG, Air France KLM, Deutsche Lufthansa AG, Accor Hotels
Switzerland, VCH Hotels Switzerland, Swiss Deluxe Hotels, Best Western Swiss
Hotels, Romantik Hotels & Restaurants Switzerland, Europcar Switzerland,
Sixt Leasing (Schweiz) AG, Hertz AG, Avis Budget Autovermietung AG, Tour 168 of
Switzerland GmbH, Baumeler Reisen AG, Viajes Benitez Reisen AG, Swisstors GMBH
Trottomundo AG