Spanning over 119 pages and Macro Economic Indicators,
Market Overview, Online Marketing Types, Drivers & Challenges, Key Trends
and Competitive Landscape contents, “Online Marketing in India 2013” deliberates on the present condition of
online marketing in the Indian context.
Companies Covered in this report- AdGlobal
360 India Pvt. Ltd., BC Web Wise Pvt. Ltd., Geek, Online Ventures Pvt. Ltd.,
Hanmer MSL Communications Pvt. Ltd., iGenero Web Solutions Pvt. Ltd.,
Interactive Avenues Pvt. Ltd., Media2win India Pvt. Ltd., Pinstorm Technologies
Pvt. Ltd., Windchimes Communications Pvt. Ltd.
With recession looming large and companies still striving
towards cost optimization, online marketing comes as a welcome relief for those
concerns who look at reducing marketing costs. Moreover with the given number
of internet users which is on the increasing curve and related searches made by
average users, it becomes only prominent that potential to reach new prospects
is immense. The concept is fast getting adopted by diverse companies who have
realized that they need to go beyond traditional form of marketing and opt for
something that has wider reach as also reduces cost marginally. Factors in the
likes of presence of large domestic internet base, outlook towards online media
by plebeians have brought about a positive change that supports proliferation
of this form of marketing.
Online presence is a must for companies in the
present-day context as maximum customers can be targeted in that medium only.
Additionally, staying in a particular place and yet dealing with clients from
across boundaries is possible only through online marketing at a much toned
down cost. Search engine optimization and social media are two popular concepts
in the Indian context for branding and promotion. Companies offering such
services are finding more takers which is reflected at the springing of a
considerable number of players in this sector.
There are varied tools available to facilitate this
process of online marketing a smooth one for businesses. Social media marketing
has surfaced to be a component playing an active role in online marketing
campaign. Online PRs and emails have evolved as yet other tools that are sent
to prospects to convert them into potential leads. Online directories and
listings help in registering business information and key people who can again
be targeted as potential prospects.
A chief trend that has surfaced in this sector is the
advent of mobile marketing. As India continues to witness spurt in the usage of
mobile phones, predominantly smartphones, companies are now looking at targeting
mobile marketing as well. Related apps and social media interactions are
processed through mobile phones whish is expected to be major game-changer in
years to come. Content marketing with visuals is slated to achieve new heights
as is evident in Pinterest which has stood as one of the top social networking
channels.
Absence of any sort of Government regulation aided with
considerably lesser initial costs requiring setting up businesses makes this
sector quite easy to enter. Presence of multifarious players in this sector is
proven by the above said fact. Since this concept is still relatively new in
India, there are ample opportunities and untapped potential which can be
capitalized on. Though impediments such as general lack of confidence in online
marketing and literacy and language barriers exist, yet the sector is slated to
witness significant growth in the ensuing years.
For more information visit: Online Marketing in India 2013
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