MarketResearchReports.com: Estonia card payments channel is expected to reach to 1.81 million cards by 2017, Reveals New Report

Estonia’s card payments channel exhibited negative growth during the review period (2008–2012), declining at a CAGR of -0.73% from 1.84 million cards in 2008 to 1.79 million cards in 2012. This can be attributed to the economic slowdown in the country during 2008–2011. Over the forecast period (2013–2017), the channel is expected to register a marginal growth at a CAGR of 0.25%, rising from 1.80 million cards in 2013 to 1.81 million cards in 2017. Estonia’s consumers are shifting from cash-based to cashless payments, although the pace of the shift was low during the review period due to the impact of the economic slowdown, but is expected gain momentum over the forecast period. The number of POS terminals increased from 24,133 in 2008 to 27,651 in 2012, at a CAGR of 3.46%. In contrast, the number of ATM machines declined from 1,018 in 2008 to 934 in 2012. This indicates a decline in the use of cards for cash withdrawals, and higher use of cards for retail purchases.

The report provides market analysis, information and insights on Estonia’s cards and payments market, including:

• Current and forecast values for each category of Estonia’s cards and payments industry including debit cards, credit cards, prepaid cards and charge cards
• Comprehensive analysis of the industry’s market attractiveness and future growth areas
• Analysis of various market drivers and regulations governing Estonia’s cards and payments industry
• Detailed analysis of the marketing strategies adopted for selling debit, credit, charge and prepaid cards used by various bankers and other institutions in the market
• Comprehensive analysis of consumer attitudes and their buying preferences for cards
• Competitive landscape of Estonia’s cards and payments industry

Scope

This report provides a comprehensive analysis of Estonia’s cards and payments industry:

• It provides current values for Estonia’s cards and payments industry for 2012 and forecast figures for 2017
• It details the different macroeconomic, infrastructural, consumer and business drivers affecting Estonia’s cards and payments industry
• It outlines the current regulatory framework in the industry
• It details the marketing strategies used by various bankers and other institutions
• It profiles the major banks in Estonia’s cards and payments industry

Reasons To Buy

• Make strategic business decisions using historic and forecast market data related to Estonia’s cards and payments industry and each market within it
• Understand the key market trends and growth opportunities within Estonia’s cards and payments industry
• Assess the competitive dynamics in Estonia’s cards and payments industry
• Gain insights into the marketing strategies used for selling various types of cards in Estonia
• Gain insights into key regulations governing Estonia’s cards and payments industry

Key Highlights

• Estonia’s consumers are shifting from cash-based to cashless payments, although the pace of the shift was low during the review period due to impact of the economic slowdown, but is expected gain momentum over the forecast period.
• Estonia’s card payments channel is dominated by foreign banks. The combined market shares of foreign operators such as Swedbank, SEB Pank, Sampo (wholly owned by Danske) and Nordea accounted for 90% of the banking industry in 2012. In terms of number of cards in circulation, Swedbank accounted for 63.2% of the debit cards category in 2011 with 889,663 cards, followed by SEB Pank with 25.8%.
• By the end of December 2012, the number of internet users in Estonia reached 1.1 million users, representing an internet penetration of 83.2%. The Estonian government offers a range of public online services such as electronic voting, online healthcare and online banking through state owned banks. Additionally, consumers are offered a range of e-government services such as legal aid, education services and company registration.
• To increase the channel share of card payments, banks and issuers are adopting new product and pricing strategies with the aim of attracting larger customer bases. Incentives offered by banks include discounts at participant retail outlets, rewards points and increased daily limits for cash withdrawals. Banks are also segmenting their customer bases target specific customer groups.

Spanning over 63 pages, 33 table and 40 figures, “Emerging Opportunities in Estonia’s Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive Landscape” report provides information on market overview, drivers and challenge, competition and key trends. For more information visit: http://www.marketresearchreports.com/timetric/emerging-opportunities-estonia%E2%80%99s-cards-and-payments-industry-market-size-trends-and-drivers

In addition to covering the Market Attractiveness and Future Prospects of Cards and Payments Industry, Analysis of Cards and Payments Industry Drivers, Emerging Consumer Attitudes and Trends, Competitive Landscape and Industry Dynamics, Strategies Adopted by Key Operators, Size and Growth Potential of Card Payments Channel, Company Profiles, Product, and Marketing Strategies. The report covers 5 companies - AS SEB Pank, Nordea Bank Estonia, Swedbank AS, Visa, MasterCard.

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