The need for
lightweight, protective packaging solutions in the food and personal care
sectors will sustain the growth of plastics in Germany.
By 2055, over half of the German population will be aged
65 or over. This aging population will result in demand for easy-to-use,
easy-to-handle packaging, with clearer and bolder labeling.
An older population will see an increase in the number of
smaller households and manufacturers will need to focus on smaller packaging in
order to reduce waste and conserve space. With this in mind, Nestlé has
introduced a space-saving cup-shaped flexible pouch for its instant soups,
which offers convenience for on-the-go consumption, as well as a storage
solution.
Rigid plastics will
continue to strengthen its stronghold over the German packaging industry over
the next five years, as glass loses share
Cost concerns will hinder the ability of packaging
manufacturers to meet all of these requirements. For example the rising costs
of raw materials meant sales of plastic film across both consumer and
non-consumer markets as sales fell by 0.4% in 2012.
Despite this, plastics are still the most popular
packaging material in Germany, with rigid plastics holding the highest share of
the sector in 2012, thanks to its malleability, versatility and lightweight
nature, making it convenient, flexible, and easy to use. This can be seen in
Sealpac GmbH’s introduction of the Tenderpac, a flexible plastic system ideal
for storing red meats in ambient conditions. In addition, the light weight
lowers transportation and storage costs, benefitting both manufacturer and
consumer.
Overall growth will be
moderately strong over the next five years
The German Packaging industry will grow at an annual rate
of 1.05% (by volume in million units) up to 2017. The need for lightweight,
protective packaging in the food and personal care sectors will push rigid
plastics to display the highest value growth of the sector over the next five
years, at an annual rate of 1.88%.
Generally heavier and more fragile glass will decline at
an annual rate of -0.36%for the same period.
Nordenia’s microwavable flexible bags enable consumers to
cook crispy food in the bag itself. The bag absorbs moisture and grease, it
requires no preparation and saves time on washing and cleaning.
Nestle has unveiled a cup packaging for instant soups.
The product is a combination of a flexible pouch, which carries the product
content, and a folding Paper & Board carton, which turns in to a cup when
the pouch is squeezed. As Germans shift to a snacking-on-the-go lifestyle, this
package offers help in more ways than one. Compared to traditional packaging
format, this packaging format saves space in transportation as well as storage.
Sealpac GmbH’s new innovative TenderPac for red meat has
a dual compartment packaging system optimum for maturing meat products. The
first compartment holds the product, while the second compartment neatly
collects drip loss during maturation process with the use of absorption pad.
This ensures that meat can be stored dry, leading to an increase in shelf life.
This information is based on findings from report: ‘LatestTrends and Key Issues in the German Retail Packaging Market.’
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