Global Anti-Counterfeit Pharmaceutical and
Cosmetics Packaging Market - Industry
Analysis, Size, Growth, Trends, Opportunities, and Forecast, 2014-2020
forecasts the anti-counterfeit pharmaceutical and cosmetics packaging market to
grow at a CAGR of 15.7% during 2015-2020. The hologram authentication
technology segment accounted for about 52% share in 2014 and would continue to
lead the market through 2020, mainly due to varied products and economic
pricing. E-pedigree authentication technology would be the fastest growing
segment among RFID anti-counterfeit technologies market, estimated to grow at a
CAGR of 21.5% during 2015-2020.Counterfeiting of pharmaceutical and cosmetic
products have emerged as a serious concern for the original product
manufacturers. Life threatening consequences due to counterfeit pharmaceutical
and cosmetics products have increased the risk of losing brand equity and
revenue by the manufacturers, which in turn, fuels the demand for
anti-counterfeit technologies.
Authentication
packaging technology garnered a promising market share as compared to track and
trace technologies in 2014. However, the growing adoption of track and trace
technologies, such as RFID, Barcode and ePedigree, in product tracking and
inventory management would surpass the authentication technology segment by
2020. The emerging product tracking technique, "ePedigree track and
trace," would consolidate its position in the track and trace technology
market over the forecast period. This is due to the mandatory drug safety and
authentication regulatory impositions. Factors, such as higher cost of track
and trace technology, limited awareness about product security, and complex
operational procedures, would hinder the market growth. However, active
initiatives from anti-counterfeit trade associations, and pharmaceutical
companies would endorse the adoption of anti-counterfeit technologies.
Key finding of the study:
- The ePedigree authentication application held market share of about 12.2% in RFID technologies segment in 2014, and is expected to see rapid growth over the forecast period
- North America will continue to lead the global market throughout the forecast period
- Asia-Pacific is projected to be the fastest growing region during 2015-2020
North America and
Europe collectively accounted for most of the market revenue in 2014, thus, are
considered as potential regions in the global pharmaceutical and cosmetics
anti-counterfeit packaging market. Higher adoption rate of traceable
technologies by manufacturers and active measures taken by the government,
pharmaceutical companies and anti-counterfeit trade associations largely
contribute to the growth of the market in these regions. Asia-Pacific would be
the fastest growing region largely supplemented by the presence of large number
of pharmaceutical and cosmetics manufacturers.
Product launch,
acquisitions, and collaborations are the key strategies adopted by
manufacturers to sustain in the market. Key players profiled in this report are
Alien Technology Corp., Alpvision, Zebra Technologies, Inksure Technologies,
Avery Dennison, Flint Group, Impinj, Inc., Honeywell (Datamax-O'Neil),
Authentix, Inc. and Sicapa.
For
further information on this report, please visit-
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