Portugal's Cards and Payments Industry - Emerging Opportunities, Trends, Size, Drivers, Strategies, Products and Competitive Landscape, New Report Launched

Despite the European sovereign debt crisis, the Portuguese card payments channel grew both in terms of volume of cards and transaction value during the review period (2009–2013). In terms of the number of cards in circulation, the card payments channel posted a review-period compound annual growth rate (CAGR) of 0.71%, and is expected to record a forecast-period (2014–2018) CAGR of 3.95%. The forecast-period growth is anticipated to be driven by the prepaid cards category.

In terms of transaction value, the card payments channel posted a review-period CAGR of 4.02%, rising from EUR71.5 billion (US$99.4 billion) in 2009 to EUR83.8 billion (US$111.1 billion) in 2013. The channel is expected to post a forecast-period CAGR of 1.53%, increasing from EUR84.5 billion (US$114.0 billion) in 2014 to EUR89.8 billion (US$126.5 billion) in 2018.

E-commerce registered a review-period CAGR of 25.07%, rising from EUR642.9 million (US$893.1 million) in 2009 to EUR1.6 billion (US$2.1 billion) in 2013. Likewise, the total value of retail sales in Portugal increased from EUR40.9 billion (US$56.8 billion) in 2009 to EUR42.2 billion (US$56.0 billion) in 2013.

Portugal’s banking sector was adversely affected by the eurozone crisis. In May 2011, the economic adjustment program was agreed by the Ecofin Council and International Monetary Fund (IMF) Executive Board and covers the period between 2011 and 2014. The program offers external financing by the EU, eurozone member states and the IMF of up to EUR78 billion (US$103.4 billion), for possible fiscal financing needs and to provide liquidity support to Portugal’s banking sector.

The report provides top-level market analysis, information and insights into Portugal's cards and payments industry, including:

• Current and forecast values for each category of Portugal's cards and payments industry, including debit cards, credit cards, charge cards and prepaid cards
• Comprehensive analysis of the industry’s market attractiveness and future growth areas
• Analysis of various market drivers and regulations governing Portugal's cards and payments industry
• Detailed analysis of the marketing strategies adopted for selling debit, credit, charge and prepaid cards used by banks and other institutions in the market
• Comprehensive analysis of consumer attitudes and buying preferences for cards
• The competitive landscape of Portugal's cards and payments industry

Scope

This report provides a comprehensive analysis of Portugal's cards and payments industry.

• It provides current values for Portugal's cards and payments industry for 2013, and forecast figures for 2018.
• It details the different economic, infrastructural and business drivers affecting Portugal's cards and payments industry.
• It outlines the current regulatory framework in the industry.
• It details the marketing strategies used by various banks and other institutions.
• It profiles the major banks in Portugal's cards and payments industry.

Reasons To Buy

• Make strategic business decisions using top-level historic and forecast market data related to Portugal's cards and payments industry and each market within it.
• Understand the key market trends and growth opportunities within Portugal's cards and payments industry.
• Assess the competitive dynamics in Portugal's cards and payments industry.
• Gain insights in to the marketing strategies used for selling various card types in Portugal.
• Gain insights into key regulations governing Portugal's cards and payments industry.

Key Highlights

• In terms of the number of cards in circulation, the Portuguese card payments channel increased marginally at a review-period CAGR of 0.71%, from 21.2 million cards in 2009 to 21.8 million in 2013, and is expected to post a forecast-period CAGR of 3.95% to increase from 22.6 million cards in 2014 to 26.4 million in 2018.
• In terms of transaction value, the card payments channel posted a review-period CAGR of 4.02%, rising from EUR71.5 billion (US$99.4 billion) in 2009 to EUR83.8 billion (US$111.1 billion) in 2013. The channel is expected to post a forecast-period CAGR of 1.53%, increasing from EUR84.5 billion (US$114.0 billion) in 2014 to EUR89.8 billion (US$126.5 billion) in 2018.
• The Portuguese card payments channel was dominated by the debit cards category, which accounted for 47.7% of the channel in 2013. The second-largest channel share was held by the credit cards category with 45.6%, followed by the prepaid cards category with 5.8%. The charge cards category held the smallest channel share of 0.8%.
• In terms of the number of cards in circulation, the prepaid cards category recorded the highest review-period CAGR of 13.97% and the category is expected to continue to register the highest forecast-period CAGR of 27.19%. The charge cards category recorded the second-highest review-period CAGR of 6.08%, and is expected to continue to register the second-highest forecast-period CAGR of 2.12%.
• The credit and debit card categories in Portugal are mature and recorded review-period CAGRs of 1.47% and -1.19% respectively, in terms of number of cards in circulation. While the credit cards category is expected to post a CAGR of 1.12% over the forecast period, the debit cards category is expected to record a CAGR of 0.53%.

Spanning Over 103 pages, 62 Tables and 70 Figures“Portugal's Cards and Payments Industry - Emerging Opportunities, Trends, Size, Drivers, Strategies, Products and Competitive Landscape” report covering Analysis of Market Environment, Key Trends and Drivers, Cards and Payments Industry Share Analysis, Regulatory Framework and Card Fraud Statistics, Emerging Consumer Attitudes and Trends, Analysis of Card Payments and Growth Prospects, Analysis of Credit Card Payments and Growth Prospects, Analysis of Debit Card Payments and Growth Prospects, Analysis of Charge Card Payments and Growth Prospects, Analysis of Prepaid Card Payments and Growth Prospects, Merchant Acquiring, Company Profiles of Card Issuers, Appendix. The report covered 10 companies - Banif , Millennium BCP, Banco Português de Investimento, Caixa Geral de Depósitos, Banco Best, Banco Santander Totta, Multibanco, MasterCard, Visa, American Express

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