Travel and Tourism in Australia to 2018, New Report Launched

Under its Tourism 2020 plan, the Australian government considers tourism to be a priority sector. It intends to provide support to key competitors via the state and territory governments to increase the total overnight expenditure to AUD140 billion (US$147 billion) by 2020.

The main components of Tourism 2020 are to expand tourist inflows and expenditure from key Asian markets, build digital capabilities, encourage investment by implementing regulatory reforms and to increase the sector’s labor supply. Economic growth will help support government efforts to strengthen the sector. Australia’s economy grew at a compound annual growth rate (CAGR) of 4.0% in 2013, the fastest rate of growth since 2007.

Despite a host of challenges, including the appreciation of the Australian dollar and the rising popularity and increasing accessibility of new destinations, the nation’s total international arrivals increased by 5.1% in 2013 to reach 6.15 million tourists.

The report provides detailed market analysis, information and insights, including:

• Historic and forecast tourist volumes covering the entire Australian travel and tourism sector
• Detailed analysis of tourist spending patterns in Australia for various categories in the travel and tourism sector, such as accommodation, sightseeing and entertainment, foodservice, transportation, retail, travel intermediaries and others
• Detailed market classification across each category, with analysis using similar metrics
• Detailed analysis of the airline, hotel, car rental and travel intermediaries industries

Scope

This report provides an extensive analysis related to tourism demands and flows in Australia:

• It details historical values for the Australian tourism sector for 2009–2013, along with forecast figures for 2014–2018
• It provides comprehensive analysis of travel and tourism demand factors, with values for both the 2009–2013 review period and the 2014–2018 forecast period
• The report provides a detailed analysis and forecast of domestic, inbound and outbound tourist flows in Australia.
• It provides comprehensive analysis of the trends in the airline, hotel, car rental and travel intermediaries industries, with values for both the 2009–2013 review period and the 2014–2018 forecast period.

Reasons To Buy

Take strategic business decisions using historic and forecast market data related to the Australian travel and tourism sector.

Understand the demand-side dynamics within the Australian travel and tourism sector, along with key market trends and growth opportunities.

Key Highlights

• Under its Tourism 2020 plan, the Australian government considers tourism to be a priority sector. It intends to provide support to the key competitors via the state and territory governments to increase the total overnight expenditure to AUD140 billion (US$147 billion) by 2020. The main components of Tourism 2020 are to expand tourist inflows and expenditure from key Asian markets, build digital capabilities, encourage investment by implementing regulatory reforms and to increase the sector’s labor supply. Despite a host of challenges, including the appreciation of the Australian dollar and the rising popularity and increasing accessibility of new destinations, the country’s total international arrivals increased.
• According to the Australian Department of Infrastructure and Transport Statistics, of all of Australia’s domestic routes, Melbourne–Sydney was the busiest in 2011–2012 with a 14% share of the total domestic passengers carried. It was followed by Brisbane–Sydney (8%) and Brisbane–Melbourne (5.8%). Of the international routes, Auckland–Sydney was the busiest with a 4.8% share of all international passengers carried. It was followed by Singapore–Sydney (4%) and Singapore–Melbourne (3.7%).
• Tourism Australia, in association with 94 partner organizations which include state and territory governments, developed the ‘No Leave, No Life’ campaign in 2009 with an investment of AUD4 million (US$3.1 million), in order to promote domestic tourism. The campaign encouraged Australians to use their 123 million days of accrued leave for a domestic holiday. Although Australia’s tourism sector benefitted from an economic stimulus package, general economic uncertainty limited domestic tourism expenditure growth. Domestic travel has also been curtailed by extreme weather events such as cyclonic winds, heavy rainfall and forest fires.
• China overtook the UK to become Australia’s second-largest key source market in 2012. Arrivals from the country are set to continue to grow at a relatively fast pace, with the majority travelling under the Approved Destination Scheme (ADS). This scheme allows Australia to host group tours from China and enables Australian agencies to promote Australia as an attractive tourism destination in China. Recognizing the opportunities that the Asia-Pacific region presents to Australia’s tourism sector, the government announced the Asia Marketing Fund in its 2012–2013 budget to increase tourist arrivals and generate higher economic returns from this region.
• The increasing strength of the Australian dollar and continuing weak economic conditions in Europe and the US constrained inbound growth. However, the outlook is somewhat positive, with the Australian dollar set to lose some ground against the US dollar. In addition, growth in domestic tourism has been hampered by the strength of the Australian dollar against other major currencies as it has therefore become increasingly favorable for Australians to take trips abroad.
• Market liberalization in Asia and the formation of a single Association of Southeast Asian Nations (ASEAN) aviation market by 2015 is opening up opportunities for the expansion and development of new routes. This is resulting in the enhancement of alliance structures with increased connectivity options and expansion by low-cost carriers (LCCs) on short- and long-haul routes.
• The hospitality industry has a shortage of skilled workers. Consequently, the government is taking measures to address the shortage as a part of its national long-term tourism strategy, Tourism 2020. The government plans to attract 56,000 hospitality workers to Australia by 2015.
• Due to the rising number of LLCs, ‘Fly-Drive’ holidays have become popular in Australia. However, the appreciation of the Australian dollar has made it easier for residents to travel abroad, which has had a negative impact on domestic tourist volumes. This has impacted the business of car rental companies.
• Due to an increase in competition, online travel intermediaries are facing pressure to form and execute growth strategies to gain and maintain customers. For example, Wotif, a hotel-focused company, has expanded into air travel, while Webjet, an airline-focused business, has moved into the hotel market.

Spanning Over 146 pages, 132 Tables and 76 Figures “Travel and Tourism in Australia to 2018” report covering Executive Summary, Travel and Tourism Sector In Context, Country Fact Sheet, Tourism Flows, Airlines, Hotels, Car Rental, Travel Intermediaries, Tourism Board Profile, Airport Profiles, Company Profiles – Airlines, Company Profiles – Hotels, Company Profiles – Car Rental, Company Profiles – Travel Intermediaries, Market Data ANALYSIS, Appendix. The report covered companies few are - Virgin Australia Holdings Ltd, Jetstar Airways Pty Ltd, Singapore Airlines Australia, Tiger Airways Australia Pty Ltd, Choice Hotels Australasia Pty Ltd, Accor Hotels Australia, Best Western Australasia, Mantra Group, InterContinental Hotels and Resorts Australia, Stella Travel Services (Australia) Pty Ltd.

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