The Thai
card payments channel grew in value and volume terms during the review period
(2009–2013). In terms of the number of cards in circulation, the channel grew
from 61.2 million in 2009 to 119.5 million in 2013, at a compound annual growth
rate (CAGR) of 18.20%, and is anticipated to further post a CAGR of 7.26% over
the forecast period to reach 179.7 million in 2018. In terms of transaction
value, the card payments channel grew THB4.1 trillion (US$119 billion) in 2009
to THB7.5 trillion (US$244.5 billion) in 2013, at a review-period CAGR of
16.48%. It is anticipated to post a forecast-period CAGR of 6.70%, to reach to
THB11 trillion (US$353.8 billion) in 2018.
Many
factors supported the review-period growth such as an increase in per capita
income, payment infrastructure modernization, and an influx of foreign banks
that have brought technological innovations and branch expansion opportunities
with them. As banking customers become more sophisticated, banks are
differentiating their product offerings and subsequently card customization for
specific customer groups such as high-income individuals, travelers and online
shoppers is gaining prominence. Banks are also using online, mobile and social
media to promote products and services, and increase customer engagement.
Growing
demand from consumers for prepaid cards has forced banks and issuing companies
to introduce numerous variants of prepaid cards to meet specific needs.
Krungthai Bank offers the KTB e-Money Card, while Bank of Ayudhya and Bangkok
Bank offer the Krungsri Gift Card and Shell Prepaid Card respectively. Cards
for other specific purposes such as public transport fares, online shopping and
entertainment are slowly gaining importance.
Growth in
the number of middle-class families and young population, the greater need for
credit, changes in consumer spending habits and the easy approval of credit
cards fueled demand. Banks are issuing customized credit cards targeted at
diverse customer segments such as the young population, high-income customers
and travelers. Co-branded credit cards are slowly gaining popularity in
Thailand, and most are offered in association with retailers, oil companies and
automobile manufacturers. Siam Commercial Bank (SCB), for example, offers the
SCB Toyota Card in association with Toyota.
The value
of e-commerce increased from THB61.2 billion (US$1.8 billion) in 2009 to
THB156.4 billion (US$5.1 billion) in 2013, at a review-period CAGR of 26.44%.
E-commerce is expected to reach THB446.9 billion (US$14.4 billion) in 2018, at
a forecast-period CAGR of 22.36%.
Outbound
tourist spending increased at a review-period CAGR of 5.80% and is expected to
rise over the forecast period at a CAGR of 6.46% to reach THB218.5 billion
(US$7 billion) in 2018. Strong economic growth and an increase in disposable
incomes are likely to spur outbound spending. Banks are also offering reward
points, discounts and free insurance cover. Positive growth prospects for the
e-commerce and travel industries are expected to encourage growth. Banks are
also encouraging customers to use payment cards by awarding cashback offers,
discounts, reward points and purchase insurance.
The report provides top-level market
analysis, information and insights into Thailand's cards and payments industry,
including:
- Current and forecast values for each category of Thailand's cards and payments industry, including debit cards, credit cards, charge cards and prepaid cards
- Comprehensive analysis of the industry’s market attractiveness and future growth areas
- Analysis of various market drivers and regulations governing Thailand's cards and payments industry
- Detailed analysis of the marketing strategies adopted for selling debit, credit, charge and prepaid cards used by banks and other institutions in the market
- Comprehensive analysis of consumer attitudes and buying preferences for cards
- The competitive landscape of Thailand's cards and payments industry
Scope
- This report provides a comprehensive analysis of Thailand's cards and payments industry.
- It provides current values for Thailand's cards and payments industry for 2013, and forecast figures for 2018.
- It details the different economic, infrastructural and business drivers affecting Thailand's cards and payments industry.
- It outlines the current regulatory framework in the industry.
- It details the marketing strategies used by various banks and other institutions.
- It profiles the major banks in Thailand's cards and payments industry.
Reasons to Buy
- Make strategic business decisions using top-level historic and forecast market data related to Thailand's cards and payments industry and each market within it.
- Understand the key market trends and growth opportunities within Thailand's cards and payments industry.
- Assess the competitive dynamics in Thailand's cards and payments industry.
- Gain insights in to the marketing strategies used for selling various card types in Thailand.
- Gain insights into key regulations governing Thailand's cards and payments industry.
Spanning Over 100 pages,
“Thailand's Cards and Payments Industry: Emerging Opportunities, Trends,
Size, Drivers, Strategies, Products and Competitive Landscape” report covering the Analysis
of Market Environment, Key Trends and Drivers, Cards and Payments Industry
Share Analysis, Regulatory Framework and Card Fraud Statistics, Emerging
Consumer Attitudes and Trends, Analysis of Card Payments and Growth Prospects,
Analysis of Credit Card Payments and Growth Prospects, Analysis of Debit Card
Payments and Growth Prospects, Analysis of Charge Card Payments and Growth
Prospects, Analysis of Prepaid Card Payments and Growth Prospects, Merchant
Acquiring, Company Profiles of Card Issuers, Appendix. The report covered
companies are - Siam Commercial Bank, Krungthai Bank, Kasikornbank Bangkok
Bank, Bank of Ayudhya, Citibank, KCC Card, MasterCard, Visa, American Express,
Diners Club
See Table
of contents & Purchase this publication at: - http://mrr.cm/ZeR
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