The report provides top-level market analysis, information and
insights into Bulgaria's cards and payments industry, including:
- Current and forecast values for each category of Bulgaria's cards and payments industry, including debit cards, credit cards and prepaid cards
- Comprehensive analysis of the industry’s market attractiveness and future growth areas
- Analysis of various market drivers and regulations governing Bulgaria's cards and payments industry
- Detailed analysis of marketing strategies adopted for selling debit, credit and prepaid cards used by banks and other institutions in the market
- Comprehensive analysis of consumer attitudes and buying preferences for cards
- The competitive landscape of Bulgaria's cards and payments industry
The global economic crisis in 2009–2010 had a severe effect on the
Bulgarian economy, with gross domestic product (GDP) contracting by 5.5% in 2009.
The Bulgarian government and World Bank entered into a memorandum of
understanding (MoU) in January 2012 in response. This represented an important
step taken by the country’s government to draw on the World Bank’s expertise in
developing and implementing strategies and programs to revive the country’s
economy. GDP grew by 0.9% in 2013, and is anticipated to rise to 3.0% in 2018,
which will be beneficial for Bulgaria’s cards and payments industry over the
forecast period (2014–2018).
Bulgarian payment cards (including debit and credit cards) registered
positive growth during the review period (2009–2013), recording a compound
annual growth rate (CAGR) of 2.08%, and increasing from 7.7 million cards in
circulation in 2009 to 8.5 million in 2013. In terms of transaction value,
payment cards valued BGN15.1 billion (US$10.7 billion) in 2013, after
registering a review-period CAGR of 7.33%. Rising consumer awareness for
electronic payments and the adoption of advanced technologies such as
contactless cards and EMV technology contributed towards the growth in payment
cards during the review period, in terms of transaction value, volume and the
number of cards in circulation.
In 2013, the average transaction value (ATV) in Bulgaria was US$85.5,
which ranked fifteenth in the overall European region. Greece recorded the
highest ATV, with US$227.6, while Estonia recorded the lowest with US$37.3.
Bulgaria ranked twenty-first in terms of card penetration, with 1.2 cards per
inhabitant, while Luxembourg recorded the highest rate with 4.4 and Romania
recorded the lowest with 0.6. Bulgaria ranked the lowest among other European
countries in terms of frequency of use, with 18.7 transactions per card, while
Finland recorded the highest frequency with 172.8.
Prepaid cards recorded a CAGR of 24.99% during the review period,
increasing from 461,513 cards in 2009 to 1.1 million in 2013. These cards are
more beneficial to the country’s unbanked population, as they do not require a
bank account to use. Central Cooperative issues virtual prepaid cards that do
not require an individual to have a physical card. This card is created online,
and can be used for the payment of goods and services. This removes the
requirement for customers to visit a bank to collect the card. The bank also
issues Prepaid Gift Cards to customers, which can be personalized and can be
used to give gifts on different occasions. With the increasing number of
prepaid cards being distributed in the country, this segment is anticipated to
undergo positive growth, with 2.1 million cards estimated to be distributed by
the end of 2018.
Card fraud is increasing at a CAGR of 0.31% in Bulgaria, with various
technological innovations to combat and prevent it. Banks in association with
MasterCard and Visa now offer contactless credit cards, called PayPass and
PayWave respectively. These cards provide more convenience at the time of the
payment, as they require tapping the card in front of the card reader instead
of entering the PIN. DSK Bank, Fibank and UniCredit Bulbank offer contactless
cards.
Scope
- This report provides a comprehensive analysis of Bulgaria’s cards and payments industry.
- It provides current values for Bulgaria’s cards and payments industry for 2013, and forecast figures for 2018.
- It details the different economic, infrastructural and business drivers affecting Bulgaria’s cards and payments industry.
- It outlines the current regulatory framework in the industry.
- It details the marketing strategies used by various banks and other institutions.
- It profiles major banks in Bulgaria’s cards and payments industry.
Reasons to Buy
- Make strategic business decisions, using top-level historic and forecast market data, related to Bulgaria’s cards and payments industry and each market within it.
- Understand the key market trends and growth opportunities within Bulgaria’s cards and payments industry.
- Assess the competitive dynamics in Bulgaria’s cards and payments industry.
- Gain insights into marketing strategies used for selling various card types in Bulgaria.
- Gain insights into key regulations governing of Bulgaria’s cards and payments industry.
Spanning over 82 pages, “Bulgaria's
Cards and Payments Industry: Emerging Opportunities, Trends, Size, Drivers,
Strategies, Products and Competitive Landscape” report
covers the Key Facts and Top Events, Executive Summary, Payment Instruments,
Market Attractiveness and Future Prospects of Cards and Payments, Analysis of
Cards and Payments Industry Drivers, Emerging Consumer Attitudes and Trends,
Payment Cards, Debit Cards, Credit Cards, Commercial Cards, Regulations in the
Cards and Payments Industry, Card Fraud Statistics, Card Issuers, Card Schemes,
Prepaid Cards, Appendix. The report covered companies are - United Bulgarian
Bank, DSK Bank, UniCredit Bulbank, First Investment Bank, Raiffeisenbank,
Borica, MasterCard, Visa, Diners Club, American Express
For
further information on this report, please visit- http://mrr.cm/4GU
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