Global Automotive Augmented Reality Market to grow at a CAGR of 17.96% during the period 2016 - 2020; Finds New Report

Report forecast the global automotive augmented reality market to grow at a CAGR of 17.96% during the period 2016-2020.

Need for AR: Deficits of existing HUDs

HUDs have been around since the late 1980s, when General Motors (GM) used it in their Oldsmobile. However, the principal reason for having HUDs, which is to reduce the need of the driver to look away from the road, never changed.

Primary deficiencies of conventional HUDs

• Irrelevant information and on-screen space clutter
• Inappropriate on-screen positioning or location
• Lack of situational information overlays
• Lack of interactivity

AR-HUDs

AR in vehicles is an advanced version of the existing HUD systems. It ensures that the pertinent information is situationally and sometimes interactively displayed in front of the driver. The information is displayed in a slightly distant field of vision as convenient — either on the windshield or another transparent screen placed nearby.

The report covers the present scenario and the growth prospects of the global automotive augmented reality market for 2016-2020. To calculate the market size, we have considered the production data of passenger cars, light commercial vehicles (LCVs), and luxury vehicles by manufacturers.

The market is divided into the following segments based on geography:

• APAC
• Europe
• Latin America
• MEA
• North America

According to the report, one key driver among many in this market is the electrification of automotive mechanics. Currently automotive innovation is primarily driven by government regulations and to cater to the stringent government regulations, the automotive industry is relying more on electronics. Automotive is one of the major contributors of environmental pollution; hence, various governing bodies across the world have issued regulations to reduce vehicle emissions along with increasing fuel economy.

Further, the report states that one challenge that could adversely impact market growth is the high costs on unit sales of AR devices.

Global Automotive Augmented Reality Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

key players in the global automotive augmented reality market: Hyundai, MINI (BMW subsidiary), Continental, Garmin, and Pioneer Electronics Corp.

Other Prominent Vendors in the market are: Audi and Honda, Bosch, Delphi, DENSO, GM, Harman, Jaguar, Mercedes-Benz, Nippon Seiki, Panasonic, and Volkswagen.

Market driver

• electrification of automotive mechanics
• For a full, detailed list, view our report

Market challenge

• Impact of high costs on unit sales of AR devices
• For a full, detailed list, view our report

Market trend

• TFT to DMD evolution: A technological leap
• For a full, detailed list, view our report

Key questions answered in this report

• What will the market size be in 2020 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?

Spanning over 135 pages and 96 Exhibit “Global Automotive Augmented Reality Market 2016 - 2020” report covers Executive summary, Scope of the report, Market research methodology, Introduction, Market landscape, Market segmentation by geography, Market segmentation by vehicle type, Market segmentation by technology, Market segmentation by product, Market segmentation by end-user, Market drivers, Market challenges, Impactful trends, Vendor landscape, Key vendor analysis, Appendix.

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