Online Language Learning Market in the US to grow at a CAGR of 8.6% during the period 2017 - 2021; Finds New Report

Report forecast the online language learning market in the US to grow at a CAGR of 8.6% during the period 2017-2021.

The education market in the US has seen the emergence of new pedagogical techniques. Changes in the education policy along with the implementation of Common Core State Standards have necessitated educators in the US to enroll in professional development courses to acquire information and communication technology (ICT) and language skills along with techniques to successfully incorporate emerging educational hardware and software in the learning process.

The advances in technology have not only increased broadband network but also introduced schemes like bring-your-own-devices (BYOD). These schemes have brought about a change in the education paradigm with the implementation of innovative learning methods such as flipped classrooms, blended learning, simulations, experiential, and inquiry-based learning.

The report covers the present scenario and the growth prospects of online language learning market in the US for 2017-2021. To calculate the market size, the report considers the revenue generated from the sales of foreign language learning products and services provided by online language learning providers. The report does not consider the revenue generated from free sources of online language learning courses.

According to the report, language learning through digital modes provides flexibility in terms of accessing the information, completing the course, and ability to access information anytime and anywhere. It has proven to be advantageous not only to students and institutions but also to faculty members and mentors. With the introduction of smartphones, tablets, and other devices, people can access the Internet anywhere and anytime. This has paved avenues for mobile-based accessibility of language courses. Language learning through cloud platforms has brought portability and flexibility in terms of accessing content from anywhere and anytime. Hence, any learner equipped with a computing device and Internet connection can avail language learning services and courses. The situation is complemented with the rise in the adoption of mobile devices in the workspace and campuses.

Further, the report states that it is undeniably true that the market is growing strongly, but the references for various other lesser known languages are few. Learners who are interested in learning such languages face problems in acquiring knowledge. Since the demand for language learning is high for English and a few other European languages such as French and Spanish, most vendors focus on these languages only. Additionally, the lack of adequate faculty specializing in lesser-known languages aggravates the situation of online language learning. In the US, less than 10% of college students enroll in language learning courses owing to factors such as the lack of immersive learning environment. Meanwhile, the emphasis is stronger for trade languages like English, French, and Chinese. Hence, students and learners seeking credible institutions to learn niche languages find it extremely challenging to determine an appropriate language learning service provider.

Online Language Learning Market in the US 2017-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

key players in the online language learning market in the US: Linguatronics, Pearson ELT, Rosetta Stone, and Sanako

Other Prominent Vendors in the market are: Edusoft, Houghton Mifflin Harcourt, Macmillan Education, McGraw-Hill Education, OKpanda, Onwards Learning, Oxford University Press, Sanoma, and Voxy

Market driver

• Significant demand from organizations
• For a full, detailed list, view our report

Market challenge

• Unavailability of online courses in various languages
• For a full, detailed list, view our report

Market trend

• Improved adaptive learning feature
• For a full, detailed list, view our report 

Key questions answered in this report

• What will the market size be in 2020 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?

Spanning over 58 pages and 18 Exhibits “Online Language Learning Market in the US 2017 - 2021” report covers Executive summary, Scope of the report, Market research methodology, Introduction, Market landscape, Market segmentation by deployment methods, Market segmentation by enrollment methods, Market drivers, Impact of drivers, Market challenges, Impact of drivers and challenges, Market trends, Vendor landscape, Key vendor analysis, Other prominent vendors, Appendix.

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