Tuesday 25 June 2013

The Commercial Aircraft Market 2013-2023


The Global Submarine Market 2013-2023


The Global Naval Vessels and Surface Combatants Market 2013-2023


The CBRN Defense Market 2013-2023


The Global Cybersecurity Market 2013-2023


Monday 24 June 2013

Future of the Tobacco and Tobacco Products Packaging Market in Portugal to 2017

Future of the Tobacco and Tobacco Products Packaging Market in Portugal to 2017

Spanning over 73 pages and Portugal Tobacco and Tobacco Products Market Data, Cigarettes Packaging by Market, Cigarillos Packaging by Market, Cigars Packaging by Market and Loose Tobacco Packaging by Market figures, “The Future of the Tobacco and Tobacco Products Packaging Market in Portugal to 2017” report providing extensive and highly detailed time series consumption data on primary and outer packaging in the market.

The report provides in-depth quantitative data on retail Tobacco & Tobacco products packaging, covering key segmentations such as pack material and type, closure material and type, and outer information, for the latest financial year (current year) and the extreme ends of the historical and forecast periods. Detailed tables and charts provide a comprehensive breakdown of packaging consumption to clearly establish market trends, packaging dynamics and future growth areas

Why was the report written?
Packaging companies require a detailed understanding of packaging consumption by individual product categories in order to align their sales and marketing efforts with the latest trends in the market. This report clarifies in detail, by product category, where the growth opportunities are in packaging materials and types to enable effective market planning.

What is the current market landscape and what is changing?
As consumers’ product demands evolve the dynamics between different packaging types also evolve – favoring some packaging types and formats and leaving others increasingly out of line with demand patterns. As a result, understanding the shifting market dynamics is key to ensuring maximum sales in the future.

What are the key drivers behind recent market changes?
The differing growth rates in overall product category sales, as well as changes in packaging within those categories, drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes for marketers.

What makes this report unique and essential to read?
The report provides the latest data on market dynamics in the Portugal Tobacco & Tobacco Products packaging market, providing marketers with essential data in order to understand their own position in the market and to identify where to compete in the future.

Key Features and Benefits
Detailed category coverage is provided, covering four product categories that include: Cigarettes, Cigarillos, Cigars and Loose Tobacco.

Product category level shares of different packaging materials and types, closure materials and types, and outer packaging materials and types are provided for 2007, 2012 and 2017.

Forecasts allow marketers to understand the future pattern of market trends, and thereby quickly and easily identify the key areas in which they want to compete.


The Packaging of Retail Non-Alcoholic Drinks in Hong Kong, 2007 to 2017 Report Explores New Market Opportunity

The Packaging of Retail Non-Alcoholic Drinks in Hong Kong, 2007 to 2017 Report Explores New Market Opportunity
Spanning over 54 pages and Hong Kong Non-Alcoholic Drinks Market Data, Hot Drinks Packaging by Market, Soft Drinks Packaging by Market, Multipackaging in the Non-Alcoholic Drinks Market figures, “The Packaging of Retail Non-Alcoholic Drinks in Hong Kong, 2007 to 2017” report providing extensive and highly detailed time series consumption data on primary and outer packaging in the market.

This Report provides in-depth quantitative data on retail(i.e. off-trade)non-alcoholic drinks packaging, covering key segmentations such as pack material and type, closure material and type, outer and multi-pack information, for the latest financial year (current year) and the extreme ends of the historical and forecast periods.

Why was the report written?
Packaging companies require a detailed understanding of packaging consumption by individual product categories in order to align their sales and marketing efforts with the latest trends in the market. This report clarifies in detail, by product category, where the growth opportunities are in packaging materials and types to enable effective market planning.

What is the current market landscape and what is changing?
As consumers’ product demands evolve the dynamics between different packaging types also evolve – favoring some packaging types and formats and leaving others increasingly out of line with demand patterns. As a result, understanding the shifting market dynamics is key to ensuring maximum sales in the future.

What are the key drivers behind recent market changes?
The differing growth rates in overall product category sales, as well as changes in packaging within those categories, drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes for marketers.

What makes this report unique and essential to read?
The report provides the latest data on market dynamics in the Hong Kong retail Non-Alcoholic Drinks packaging market, providing marketers with essential data in order to understand their own position in the market and to identify where to compete in the future.

Key Features and Benefits
Detailed category coverage is provided, covering two product categories that include: Hot Drinks and Soft Drinks.
Product category level shares of different packaging materials and types, closure materials and types, and outer packaging materials and types are provided for 2007, 2012 and 2017. The report also provides multi-pack materials and types for 2012.

Forecasts allow marketers to understand the future pattern of market trends, and thereby quickly and easily identify the key areas in which they want to compete.

Future of the Argentine Defense Industry - Market Attractiveness, Competitive Landscape and Forecasts to 2018

Future of the Argentine Defense Industry - Market Attractiveness, Competitive Landscape and Forecasts to 2018

Spanning over 111 pages and Market Attractiveness and Emerging Opportunities, Defense Procurement Market Dynamics, Industry Dynamics, Market Entry Strategy, Competitive Landscape and Strategic Insights, Business Environment and Country Risk (Demographics and Social Statistics, Economic Performance, Energy and Utilities, Infrastructure, Minerals, Technology, Telecommunication) figures, “Future of the Argentine Defense Industry - Market Attractiveness, Competitive Landscape and Forecasts to 2018” report providing Argentine defense industry, and provides detailed analysis of both historic and forecast defense industry values including key growth stimulators, analysis of the leading companies in the industry, and key news.

The Future of the Argentine Defense Industry - Market Attractiveness, Competitive Landscape and Forecasts to 2018 offers the reader an insight into the market opportunities and entry strategies adopted by foreign original equipment manufacturers (OEMs) to gain a market share in the Argentine defense industry.

What is the current market landscape and what is changing?
Argentine defense expenditure increased at a CAGR of 15.37% during the review period and values US$4.1 billion in 2013. The focus of the Argentine government will be on the modernization of its armed forces, participation in peacekeeping operations, and the Falkland Islands dispute with the UK.

What are the key drivers behind recent market changes?
Modernization of its armed forces, participation in peacekeeping operations, and the Falkland Islands dispute with the UK.

What makes this report unique and essential to read?
The Future of the Argentine Defense Industry - Market Attractiveness, Competitive Landscape and Forecasts to 2018 provides detailed analysis of the current industry size and growth expectations from 2014 to 2018, including highlights of key growth stimulators. It also benchmarks the industry against key global markets and provides a detailed understanding of emerging opportunities in specific areas.

Key Features and Benefits
  • The report provides detailed analysis of the current industry size and growth expectations from 2014 to 2018, including highlights of key growth stimulators, and also benchmarks the industry against key global markets and provides a detailed understanding of emerging opportunities in specific areas.
  • The report includes trend analysis of imports and exports, together with their implications and impact on the Argentine defense industry.
  • The report covers five forces analysis to identify various power centers in the industry and how these are expected to develop in the future.
  • The report allows readers to identify possible ways to enter the market, together with detailed descriptions of how existing companies have entered the market, including key contracts, alliances, and strategic initiatives.
  • The report helps the reader to understand the competitive landscape of the defense industry in Argentina. It provides an overview of key defense companies, both domestic and foreign, together with insights such as key alliances, strategic initiatives, and a brief financial analysis.

Key Market Issues
  • The Argentine defense market has experienced a lack of investment due to the country's budgetary constraints. Argentina's armed forces are using obsolete defense equipment which needs to be replaced by more advanced equipment. There are many naval vessels that are not operational and need repair and maintenance, but the armed forces' procurement plans are halted by a fluctuating defense budget. However, Argentina is receiving help from countries such as Russia and China, who are ready to replace the obsolete military equipment on credit terms. The country has also postponed many of its modernization plans such as the replacement of the Mirage III fighter in 2009, due to economic constraints. However, it is expected that the country will establish a strong defense force during the forecast period.
  • In October 2012 a naval training ship “ARA Liberated” was seized by court order from Ghana for its nonpayment of the loan to its creditors during 2001-2002. Argentina had a debt of US$100 billion in 2001 which had been restructured and 30% of the amount was paid during 2005-2010. This default background may deter many companies from investing their capital in Argentina's defense market.

Key Highlights
  • Foreign defense companies can supply the Argentine defense market through FMS arrangements. For example, in September 2010, the Argentine government signed a contract with Russia to procure two Mi-17 helicopters for the Argentine air force. This was the first time the Argentine government purchased Russian equipment. The majority of defense purchases from the US, which is the largest supplier of arms to Argentina, are made through FMS. There are approximately US$ 25.79 million and $ 0.37 million of arms and equipment sold to Argentina through FMS in the year of 2010 and 2011 respectively.
  • Foreign defense companies can enter the Argentine defense market through technology transfers, sub-contracting agreements and long-term supply contracts, favored by Argentina's offset policy. For example, in October 2010, Brazilian firm Embraer established a partnership with Argentina for the development of the KC-390 medium transport aircraft. Argentina is expected to join the program through the Fábrica Argentina de Aviones aerospace company and initially purchase six KC-390 aircraft. Additionally, Argentina signed an agreement with South Africa in 2010 to exchange their security technologies, participation in various joint training exercises, military health development initiatives and rescue operations in the Southern Atlantic Ocean. Moreover, the South African defense company, Paramount Group, and the Argentine company, Codesur signed an agreement in December 2012 to introduce Paramount Group's security and land systems, and electronic and aerospace systems to Latin America.
  • With a limited domestic defense industry, Argentina imports advanced defense equipment from countries such as the US, Russia, Spain, China, Brazil, and Austria. During 2008-2012, the country imported the highest share of arms from the US, constituting 78.8% of the total arms imports. During the forecast period, the US is expected to continue to dominate the market, with China expected to enter the market through the sale of helicopters. Argentina is expected to acquire fighter aircraft, including the possibility of acquiring second-hand aircraft which would allow other European countries to enter the market.


Saturday 22 June 2013

Online Marketing in India 2013

                        Online Marketing in India 2013

Spanning over 119 pages and Macro Economic Indicators, Market Overview, Online Marketing Types, Drivers & Challenges, Key Trends and Competitive Landscape contents, “Online Marketing in India 2013” deliberates on the present condition of online marketing in the Indian context. 

Companies Covered in this report-  AdGlobal 360 India Pvt. Ltd., BC Web Wise Pvt. Ltd., Geek, Online Ventures Pvt. Ltd., Hanmer MSL Communications Pvt. Ltd., iGenero Web Solutions Pvt. Ltd., Interactive Avenues Pvt. Ltd., Media2win India Pvt. Ltd., Pinstorm Technologies Pvt. Ltd., Windchimes Communications Pvt. Ltd.

With recession looming large and companies still striving towards cost optimization, online marketing comes as a welcome relief for those concerns who look at reducing marketing costs. Moreover with the given number of internet users which is on the increasing curve and related searches made by average users, it becomes only prominent that potential to reach new prospects is immense. The concept is fast getting adopted by diverse companies who have realized that they need to go beyond traditional form of marketing and opt for something that has wider reach as also reduces cost marginally. Factors in the likes of presence of large domestic internet base, outlook towards online media by plebeians have brought about a positive change that supports proliferation of this form of marketing.

Online presence is a must for companies in the present-day context as maximum customers can be targeted in that medium only. Additionally, staying in a particular place and yet dealing with clients from across boundaries is possible only through online marketing at a much toned down cost. Search engine optimization and social media are two popular concepts in the Indian context for branding and promotion. Companies offering such services are finding more takers which is reflected at the springing of a considerable number of players in this sector.

There are varied tools available to facilitate this process of online marketing a smooth one for businesses. Social media marketing has surfaced to be a component playing an active role in online marketing campaign. Online PRs and emails have evolved as yet other tools that are sent to prospects to convert them into potential leads. Online directories and listings help in registering business information and key people who can again be targeted as potential prospects.

A chief trend that has surfaced in this sector is the advent of mobile marketing. As India continues to witness spurt in the usage of mobile phones, predominantly smartphones, companies are now looking at targeting mobile marketing as well. Related apps and social media interactions are processed through mobile phones whish is expected to be major game-changer in years to come. Content marketing with visuals is slated to achieve new heights as is evident in Pinterest which has stood as one of the top social networking channels.

Absence of any sort of Government regulation aided with considerably lesser initial costs requiring setting up businesses makes this sector quite easy to enter. Presence of multifarious players in this sector is proven by the above said fact. Since this concept is still relatively new in India, there are ample opportunities and untapped potential which can be capitalized on. Though impediments such as general lack of confidence in online marketing and literacy and language barriers exist, yet the sector is slated to witness significant growth in the ensuing years.

For more information visit: Online Marketing in India 2013