Global Advertising Market to grow at a CAGR of 5.80% during the period 2016 - 2020; Finds New Report

Report forecast the global advertising market to grow at a CAGR of 5.80% during the period 2016-2020.

Advertisements include any paid form of non-personal presentation and promotion of ideas, goods or services by an identified sponsor. It is an effective tool used in business to differentiate goods and services in a meaningful way to connect the consumer with the brand.

The report covers the present scenario and the growth prospects of the global advertising market for 2016-2020. To calculate the market size, the report considers the advertising spend by businesses.

The market is divided into the following segments based on geography:

• Americas
• APAC
• EMEA

According to the report, high penetration of mobile devices will be a key driver for market growth. Digital media advertising on mobile devices has been offering a better ROI than desktop computers since 2012. This segment is anticipated to grow during the forecast period due to the rising number of digital media users globally. Personalized campaigns based on the user information, search words, liked pages, and frequent interactions among online acquaintances are the primary factors that increase the effectiveness of these ads. In addition, the social media platforms also increase the effectiveness of the ads. Globally, an estimated 2.2 billion users are active on a monthly basis on social media and more than 72% of this population is on Facebook.

Further, the report states that one of the challenges for the market will be rapid declining of print advertising. Print advertising is declining rapidly, and the major factor is the increasing adoption of the digital platforms for advertising. The print medium is unable to compete with the rapidly digital medium, which is eating into the market share of print advertising. For instance, the classified ads — a major segment for revenue in print advertising — was not able to compete with Craigslist, which provided a free and new model of classified ads using the digital medium. Major media vendors such as Time and New York Times have significantly cut down on their budgets on the print segment. In addition, with the advent of e-papers and e-magazines, the sales of print newspapers and magazines have also declined rapidly.

Global Advertising Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

key players in the global advertising market:  American Express, Ford, Pfizer, Procter &Gamble, and Verizon Communications.

Other Prominent Vendors in the market are: AT&T, Fiat¸ Comcast, General Motors, Johnson and Johnson, JP Morgan Chase, L'Oréal, Time Warner, Toyota, and Walt Disney.

Market driver

• Increased product penetration in the market
• For a full, detailed list, view our report

Market challenge

• Rapidly evolving consumer behavior
• For a full, detailed list, view our report

Market trend

• Increased use of QR codes for advertising
• For a full, detailed list, view our report

Key questions answered in this report

• What will the market size be in 2020 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?

Spanning over 56 pages and 30 Exhibit “Global Advertising Market 2016 - 2020” report covers Executive summary, Scope of the report, Market research methodology, Introduction, Market landscape, Market segmentation by medium, Digital market segmentation by type, Geographical segmentation, Buying criterion, Key leading countries, Market drivers, Impact of drivers, Market challenges, Impact of drivers and challenges, Market trends, Vendor landscape, Appendix.

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Global Internet Advertisement Market 2016-2020 - Visit at - http://mrr.cm/3Ub