Report forecast the global augmented
reality for advertising market to grow at a CAGR of 30.79% during the period
2017-2021.
AR advertising: The AR technology combines
the VR and image recognition technologies to offer a real-world experience to
the customers in the advertising industry. The AR technology makes the consumer
remember an experience or action related to a particular product, and it allows
the viewer to manipulate a computer-generated 3D representation of the product.
Hence, it is popularly being used in advertising and marketing. It also allows
a more interactive experience, possibly leading to an improved retention of the
product information.
The report covers the present scenario and
the growth prospects of the global augmented reality for advertising market for
2017-2021. To calculate the market size, the report considers the revenue
generated from the major stakeholders in the global AR market for advertising.
The
market is divided into the following segments based on geography:
- Americas
- APAC
- EMEA
According to the report, one driver in the
market is affordable advertising. Traditional print ads and digital ads are
popular as advertising methods. Brand advertising is also done through print
magazines that have catchy images. However, the advertising technique of using
a print magazine is expensive. For instance, currently, a one-page color
advertisement of goods or services in the Wall Street Journal costs
approximately $200,000. AR advertising is more immersive and affordable when
compared to print advertising. Moreover, the pricing of AR advertising varies
depending on the quality of the AR ads.
Further, the report states that one
challenge in the market is need for a standard AR application. AR is currently
experiencing popularity across the world. To run AR, AR mobile applications are
needed. Customers can experience the world of immersive AR only by installing
the mobile app available in the App Store or Google Play Store. Installing the
app takes time, and customers are required to keep several AR apps on their
mobile devices to get various AR experiences. Hence, many users do not prefer
installing and using AR apps. Therefore, customers require a standard AR
application. Many companies are trying to meet this requirement.
Global
Augmented Reality for Advertising Market 2017-2021,
has been prepared based on an in-depth market analysis with inputs from
industry experts. The report covers the market landscape and its growth
prospects over the coming years. The report also includes a discussion of the
key vendors operating in this market.
key players in the global augmented reality
for advertising market: Augmented Pixels, Aurasma, Blippar, Catchoom, and
Wikitude.
Other Prominent Vendors in the market are:
BBDO, Google, Leo Burnett, McCANN, Metaio, NGRAIN, PTC, Total Immersion, and
Zappar.
Market
driver
- Affordable advertising
- For a full, detailed list, view our report
Market
challenge
- Need for a standard AR application
- For a full, detailed list, view our report
Market
trend
- Increased mobile AR advertising
- For a full, detailed list, view our report
Key
questions answered in this report
- What will the market size be in 2021 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
Spanning over 73 pages “Global
Augmented Reality for Advertising Market 2017 - 2021” report
covers Executive summary, Introduction, Scope of the report, Research
Methodology, Market landscape, Market segmentation by industry, Market
segmentation by stakeholders, Geographical segmentation, Key leading countries,
Decision framework, Drivers and challenges, Market trends, Vendor landscape,
Appendix.
Please visit this link for more details: http://mrr.cm/UND
For related reports please visit: Advertising Market Research Reports
Find all Marketing
and Advertising Reports at: https://www.marketresearchreports.com/marketing-advertising
No comments:
Post a Comment