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| Mobile Bar Code Marketing: Challenges, Opportunities, Global Outlook 2012-2017 |
Mobile Barcodes are now appearing in various media including magazines, catalogs, website, outdoor signage and billboards, packaged goods, conference presentations, name tags, clothing, and more. With the increasing adoption of smartphones, and rapid advancements in their capabilities, Mobile Barcodes are becoming a powerful advertising vehicle. Unfortunately, far too few marketers recognize its true potential.
Although the technology does represent an efficient way to access websites, there is significantly more value attainable with effective implementation. This report provides analysis and insights into business challenges, strategies, customer response, use-case analysis, competitive analysis, and market outlook.
Mind Commerce anticipates mobile bar code redemption value to exceed $50B globally by 2017. We see this as a continuation of relatively moderate growth as Mobile Bar Codes enter a steep growth phase beginning in 2017.
Target Audience:
- Brands and merchants
- Mobile network operators
- Bar code solution providers
- Mobile commerce providers
- Media companies and portals
- Marketing companies and advertisers
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about this market research report please visit: Mobile Bar Code Marketing: Challenges, Opportunities, Global Outlook 2012-2017
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