Emerging Opportunities in Taiwan's Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive Landscape

The Taiwanese card payments channel demonstrated moderate growth during the review period. In terms of number of cards in circulation, the channel grew at a CAGR of 2.41% to reach 119.0 million in 2012. Robust banking infrastructure in the country and a shift towards cashless transactions by consumers contributed to the growth of the channel during the review period. Card volume is expected to grow at a CAGR of 2.49% over the forecast period, to reach 135.8 million in 2017.

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In terms of transaction value, the card payments channel declined from TWD12.6 trillion (US$400.1 billion) in 2008 to TWD10.6 trillion (US$356.8 billion) in 2012, at a review-period CAGR of -4.34%. This was due to a 27.2% decline in card transaction value in 2009 due to the global financial crisis. While card transaction value has recovered and shown positive growth since 2010, it is yet to reach pre-recession levels. It is expected to grow from TWD11.0 trillion (US$373.0 billion) in 2013 to TWD13.2 trillion (US$447.6 billion) in 2017, at a forecast-period CAGR of 4.65%. In 2012, debit cards dominated the card payments channel with a 68.5% share, followed by credit cards with 29.2%.

The report provides market analysis, information and insights into Taiwan's cards and payments market, including:

• Current and forecast values for each category of Taiwan's cards and payments industry including debit cards, credit cards, prepaid cards and charge cards
• Comprehensive analysis of the industry’s market attractiveness and future growth areas
• Analysis of various market drivers and regulations governing Taiwan's cards and payments industry
• Detailed analysis of the marketing strategies adopted for selling debit, credit, charge and prepaid cards used by various bankers and other institutions in the market
• Comprehensive analysis of consumer attitudes and their buying preferences for cards
• Competitive landscape of Taiwan's cards and payments industry

Scope

• This report provides a comprehensive analysis of Taiwan's cards and payments industry
• It provides current values for Taiwan's cards and payments industry for 2012 and forecast figures for 2017
• It details the different macroeconomic, infrastructural, consumer and business drivers affecting Taiwan's cards and payments industry
• It outlines the current regulatory framework in the industry
• It details the marketing strategies used by various bankers and other institutions
• It profiles the major banks in Taiwan's cards and payments industry

Reasons To Buy

• Make strategic business decisions using historic and forecast market data related to Taiwan's cards and payments industry and each market within it
• Understand the key market trends and growth opportunities within Taiwan's cards and payments industry
• Assess the competitive dynamics in Taiwan's cards and payments industry
• Gain insights into the marketing strategies used for selling various types of cards in Taiwan
• Gain insights into key regulations governing Taiwan's cards and payment industry

 Key Highlights

• The Taiwanese card payments channel demonstrated moderate growth during the review period. In terms of number of cards in circulation, the channel grew at a CAGR of 2.41% to reach 119.0 million in 2012.
• The total population of Taiwan at the end of 2012 was 23.4 million and the number of cards in the country was 119.0 million, suggesting an average of five cards per person.
• In Taiwan, mobile commerce, gifts, entertainment, online purchases and travel hold positive growth potential and are expected to drive growth in the debit, credit and prepaid cards categories.
• In early 2013, Visa Taiwan announced that all major banks in Taiwan are planning to issue debit cards that support payWave technology by the end of 2013. Similarly, MasterCard entered into a partnership with leading banks in the country to issue contactless cards.

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