Iran’s card payments channel recorded growth during the review period. The nation’s improved banking infrastructure, a consumer shift towards card-based payments and government initiatives to accelerate card payments contributed to the growth during the review period (2008−2012). As the popularity of e-commerce increases and prepaid cards become more commonplace, the channel is projected to grow in volume and value terms over the forecast period (2013−2017). The card payments channel grew from 60.1 million cards in 2008 to 216.2 million in 2012, at a review-period CAGR of 37.73%. Over the forecast period, the total number of cards is projected to grow from 263.7 million to 423.2 million, representative of a forecast-period a CAGR of 12.56%. During the review period, the highest growth was registered in the prepaid cards category, which increased from 11.7 million cards in circulation in 2008 to 70.7 million in 2012, representing a review-period CAGR of 56.81%. It is projected to reach 170.6 million cards in 2017. Find all Banking and Finance Market Research Reports under a single page.
The report provides market analysis, information and insights into Iran's cards and payments market, including:
- Current and forecast values for each category of Iran's cards and payments industry including debit cards, credit cards and prepaid cards
- Comprehensive analysis of the industry’s market attractiveness and future growth areas
- Analysis of various market drivers and regulations governing Iran's cards and payments industry
- Detailed analysis of the marketing strategies adopted for selling debit, credit and prepaid cards used by various bankers and other institutions in the market
- Comprehensive analysis of consumer attitudes and their buying preferences for cards
- Competitive landscape of Iran's cards and payments industry
Key Highlights
- The card payments channel grew from 60.1 million cards in 2008 to 216.2 million in 2012, at a review-period CAGR of 37.73%. Over the forecast period, the total number of cards is projected to grow from 263.7 million to 423.2 million, representative of a forecast-period a CAGR of 12.56%.
- During the review period, the highest growth was registered in the prepaid cards category, which increased from 11.7 million cards in circulation in 2008 to 70.7 million in 2012, representing a review-period CAGR of 56.81%. It is projected to reach 170.6 million cards in 2017.
- In terms of the number of cards in circulation, the credit cards category recorded the second-highest review-period CAGR of 52.41% and is projected to record a forecast-period CAGR of 6.58%.
- In terms of number of cards in circulation the debit cards category recorded a review-period CAGR of 31.50%, and is projected to record a forecast-period CAGR of 10.48%.
- The key growth drivers during the review period were an increased demand from the unbanked population for transaction facilities, the use of prepaid cards for conducting e-commerce transactions, and reward programs.
Spanning over 63pages, 34 tables and 38 figures, “Emerging Opportunities in Iran's Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive Landscape” report provides current values for Iran's cards and payments industry 2012 and forecast figures for 2017.
In addition to covering the Market Attractiveness and Future Prospects of the Cards and Payments Industry, Analysis of Iran’s Cards and Payments Industry Drivers, Emerging Consumer Attitudes and Trends, Competitive Landscape and Industry Dynamics, Strategies Adopted by Key Operators, Size and Growth Potential of the Card Payments Channel, Company Profiles - Products and Marketing Strategies. The report covers 12 companies; EN Bank, Bank Pasargad, Bank MellatParsian Bank, Bank Keshavarzi, Tejarat Bank, Bank Sepah, Bank Sedarat Iran, Bank Melli Iran, Diners Club, American Express, Visa, MasterCard. Find all Debit and Credit Cards Research Reports under a single page.
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