Sweden's Cards and Payments Industry: Emerging Opportunities, Trends, Size, Drivers, Strategies, Products and Competitive Landscape, New Report Launched

Sweden has an export-oriented economy, and according to the World Economic Forum (WEF), it ranks as the sixth-most-competitive economy in the world 2013−2014. Sweden is moving fast towards being an electronic and cashless economy. In terms of the number of cards in circulation, its card payments channel posted a compound annual growth rate (CAGR) of 1.99% during the review period (2008−2012). This somewhat slow growth was mainly due to the debt crises in the eurozone. The overall card payments channel is expected to post a CAGR of 2.16% over the forecast period (2013−2017).

During the review period, debit cards occupied the largest share of the payments channel, posting a CAGR of 3.04%. The debit cards category is expected to post a forecast-period CAGR of 3.00%, while credit cards are expected to account for a CAGR of 1.09%.

The Swedish card payments channel grew marginally in value terms during the review period. The channel posted a review-period CAGR of 3.47%, from SEK739.0 billion (US$112.1 billion) in 2008 to SEK846.9 billion (US$124.2 billion) in 2012. It is expected to register a forecast-period CAGR of 3.88%, from SEK888.2 billion (US$128.2 billion) in 2013 to SEK1,034.2 billion (US$148.8 billion) in 2017.

As banking customers become more sophisticated, banks are looking to differentiate their product offerings, and card customization is gaining attention.

The report provides top-level market analysis, information and insights on Sweden's cards and payments industry, including:

• Current and forecast values for each category of Sweden's cards and payments industry, including debit cards, credit cards and prepaid cards.
• Comprehensive analysis of the industry’s market attractiveness and future growth areas.
• Analysis of various market drivers and regulations governing Sweden's cards and payments industry.
• Detailed analysis of the marketing strategies adopted for selling debit, credit and prepaid cards used by various banks and other institutions in the market.
• Comprehensive analysis of consumer attitude and buying preferences for cards.
• Competitive landscape of Sweden's cards and payments industry.

Scope

• This report provides a comprehensive analysis of Sweden's cards and payments industry.
• It provides the current value for Sweden's cards and payments industry for 2012, and forecast figures for 2017.
• It details the different economic, infrastructural and business drivers affecting Sweden's cards and payments industry.
• It outlines current regulatory framework in the industry.
• It details the marketing strategies used by various bankers and other institutions.
• It profiles the major banks in Sweden's cards and payments industry.

Reasons To Buy

• Make strategic business decisions using top-level historic and forecast market data related to Sweden's cards and payments industry and each market within it.
• Understand the key market trends and growth opportunities within Sweden's cards and payments industry.
• Assess the competitive dynamics in Sweden's cards and payments industry.
• Gain insights in to the marketing strategies used for selling various types of cards in Sweden's market.
• Gain insights into key regulations governing Sweden's cards and payments industry.

Key Highlights

• In terms of the number of cards in circulation, its card payments channel posted a compound annual growth rate (CAGR) of 1.99% during the review period (2008−2012). This somewhat slow growth was mainly due to the debt crises in the eurozone. The overall card payments channel is expected to post a CAGR of 2.16% over the forecast period (2013−2017).
• During the review period, debit cards occupied the largest share of the payments channel, posting a CAGR of 3.04%. The debit cards category is expected to post a forecast-period CAGR of 3.00%, while credit cards are expected to account for a CAGR of 1.09%.
• The Swedish card payments channel grew marginally in value terms during the review period. The channel posted a review-period CAGR of 3.47%, from SEK739.0 billion (US$112.1 billion) in 2008 to SEK846.9 billion (US$124.2 billion) in 2012. It is expected to register a forecast-period CAGR of 3.88%, from SEK888.2 billion (US$128.2 billion) in 2013 to SEK1,034.2 billion (US$148.8 billion) in 2017.
• Contactless and NFC payments are being rolled out extensively across Sweden. In 2012, Scandinavian Airlines launched SAS Smart Pass stickers to its EuroBonus Gold frequent fliers, enabling passengers to check in without traditional paper boarding passes.

Spanning over 94 pages, 51 tables and 62 figures “Sweden's Cards and Payments Industry: Emerging Opportunities, Trends, Size, Drivers, Strategies, Products and Competitive Landscape” report covering the Analysis of the Market Environment, Key Trends and Drivers, Cards and Payments Industry Share Analysis, Regulatory Framework and Card Fraud Statistics, Emerging Consumer Attitudes and Trends, Analysis of Card Payments and Growth Prospects, Analysis of Credit Card Payments and Growth Prospects, Analysis of Debit Card Payments and Growth Prospects, Analysis of Charge Card Payments and Growth Prospects, Merchant Acquiring, Company Profiles of Card Issuers, Appendix. The report covering 7 companies- Swedbank, Nordea Bank, Westra Wermlands Sparbank, Svenska Handelsbanken AB, Resurs Bank, MasterCard, Visa.

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