In-app purchase has become an essential monetization model for app
developers. Consumers and developers alike face an array of payment options,
including credit card, carrier billing, digital wallet (e.g., PayPal), and
virtual currency. With a growing volume of in-app purchases, both sides want to
reduce transaction friction.
This report examines needs from consumer and developer perspectives
and analyzes the pros and cons for different payment options for digital in-app
purchases. This report projects in-app purchase volume and transaction value for
the U.S. market.
Spanning over 52 pages, “In-app
Payments: Consumer and Developer Perspectives” report
covering the Report Summary, In-App Purchases – Overview, Consumer and
Developer Perspectives, In-App Payment Solutions, Forecast, Market Implications
and Recommendations, Appendix.
For
further information on this report, please visit- http://mrr.cm/4cF
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