Italy's Cards and Payments Industry: Emerging Opportunities, Trends, Size, Drivers, Strategies, Products and Competitive Landscape, New Report Launched

The Italian card payments channel registered growth during the review period (2009–2013). In terms of number of cards in circulation, the channel registered a CAGR of 6.96% to reach 116.0 million cards by the end of 2013. The channel valued EUR363.3 billion (US$481.6 billion) in 2013.

The prepaid card category is expected to record the highest growth prospects both in terms of the volume of cards in issue and transaction value. In terms of card volume, the prepaid category is anticipated to post a forecast-period CAGR of 17.42% and register a CAGR of 13.41% in terms of transaction value. In volume and value terms, the open-loop prepaid segment is expected to post respective CAGRs of 16.91% and 12.47%.

In value terms, the credit card market posted a review-period CAGR of 1.59%, from EUR59.3 billion (US$82.3 billion) in 2009 to EUR63.1 billion (US$83.7 billion) in 2013. The impact of financial crisis resulted in waning growth in the Italian credit card market, which adversely impacted consumer confidence and forced companies to cut costs. The transaction value of commercial credit cards exhibited a review-period CAGR of 0.89%. Although growth has been impacted, the market still occupies a market share of 11.6% in terms of all Italian card payment channels. This is the result of a government policy of restricting limits on cash payment to EUR1,000 (US$1,390) − above this figure all payments must be made through cards.

In early 2014, MasterCard launched its new platform for digital payments called MasterPass. It helps to make the online transactions and m-commerce faster and more secure, supporting electronic commerce (e-commerce) and mobile commerce (m-commerce) market growth over the forecast period.                                                                                                       

The report provides top-level market analysis, information and insights into Italy's cards and payments industry, including:

• Current and forecast values for each category of Italy's cards and payments industry, including debit cards, credit cards, charge cards and prepaid cards
• Comprehensive analysis of the industry’s market attractiveness and future growth areas
• Analysis of various market drivers and regulations governing Italy's cards and payments industry
• Detailed analysis of the marketing strategies adopted for selling debit, credit , charge and prepaid cards used by banks and other institutions in the market
• Comprehensive analysis of consumer attitudes and buying preferences for cards
• The competitive landscape of Italy's cards and payments industry

Scope

This report provides a comprehensive analysis of Italy's cards and payments industry.

• It provides current values for Italy's cards and payments industry for 2013, and forecast figures for 2018.
• It details the different economic, infrastructural and business drivers affecting Italy's cards and payments industry.
• It outlines the current regulatory framework in the industry.
• It details the marketing strategies used by various banks and other institutions.
• It profiles the major banks in Italy's cards and payments industry.

Reasons To Buy

• Make strategic business decisions using top-level historic and forecast market data related to Italy's cards and payments industry and each market within it.
• Understand the key market trends and growth opportunities within Italy's cards and payments industry.
• Assess the competitive dynamics in Italy's cards and payments industry.
• Gain insights in to the marketing strategies used for selling various card types in Italy.
• Gain insights into key regulations governing Italy's cards and payments industry.

Key Highlights

• The Italian card payments channel registered growth during the review period (2009–2013). In terms of number of cards in circulation, the channel registered a CAGR of 6.96% to reach 116.0 million cards by the end of 2013. The channel valued EUR363.3 billion (US$481.6 billion) in 2013.
• The prepaid card category is expected to record the highest growth prospects both in terms of the volume of cards in issue and transaction value. In terms of card volume, the prepaid category is anticipated to post a forecast-period CAGR of 17.42% and register a CAGR of 13.41% in terms of transaction value. In volume and value terms, the open-loop prepaid segment is expected to post respective CAGRs of 16.91% and 12.47%.
• The debit card category held the second-highest share with 37.2% in 2013. During the review period, the number of debit cards in circulation grew from 34.2 million in 2009 to 43.2 million in 2013, at a CAGR of 5.99%. Credit and charge cards are expected to decline at a forecast-period CAGR of -3.99%, from 13.1 million cards in circulation in 2014 to 11.1 million in 2018. During the review period the charge card category registered a CAGR of -7.88%.
• The credit crunch, coupled with a decreasing appetite to accumulate debt is expected to discourage consumers from subscribing to credit cards. Credit cards held the smallest share of 11.6% in 2013. In terms of the number of cards in circulation, the category recorded a review-period CAGR of -3.70%. Over the forecast period, credit cards are expected to decline at a CAGR of -0.21% to reach 13.3 million in 2018.

Spanning Over 97 pages, 60 tables, 70 figures, “Italy's Cards and Payments Industry: Emerging Opportunities, Trends, Size, Drivers, Strategies, Products and Competitive Landscape” report covering Analysis of Industry Environment, Key Trends and Drivers, Cards and Payments Industry Share Analysis, Regulatory Framework and Card Fraud Statistics, Emerging Consumer Attitudes and Trends, Analysis of Card Payments and Growth Prospects, Analysis of Credit Card Payments and Growth Prospects, Analysis of Debit Card Payments and Growth Prospects, Analysis of Charge Card Payments and Growth Prospects, Analysis of Prepaid Card Payments and Growth Prospects, Merchant Acquiring, Company Profiles of Card Issuers, Appendix. The report covered 10 companies - Intesa Sanpaola, Banca Nazionale del Lavoro, Deutsche Bank, Findomestic Banca, CartaSi SpA, Bancomat, MasterCard, Visa, American Express, Diners Club.

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