LED-based signage and professional
displays. The market forecast covers
indoor and outdoor-equipped digital and traditional signage sub-systems and
complete systems.
According to the market study, the
worldwide value of indoor LED-based digital signage complete systems (direct
LED cluster-type screens and LED-backlit LCD screens) reached $18.2 billion
last year (2016), and the value is forecasted to reach $37.4 billion in
2026. Market forecast data in this study
report refers to consumption (use) for a particular calendar year; therefore,
this data is not cumulative data.
In addition to providing market data for
the complete signage/display systems, the consultancy also provides a 10-year
forecast for the sub-systems, which are the piece-parts of the systems.
The value of LED-based sub-systems (piece-parts),
used in the outdoor on-premise application, is forecast to increase from $3.5
billion in 2016 to $4.7 billion in 2021.An on-premise LED sign is located
outdoors on the premises of a business or organization.In 2017, LED tile
modules (sub-panels) used in direct cluster-type screens lead in relative
market share, followed by LED lighting in traditional sign-box/channel letter
signage/display.
“Digital signage uses a variety of
communication links between the hardware components, which include a PC, a
mobile operating system unit/Android device, or a System-on-Chip (SoC)
interface and the actual display (LED signage, LCD screens, projector) along
with the software-based content management system (CMS). The immediate
communication linkage between transmitters and receivers involve a wireless
link (very short to medium-length links), copper-wire (medium length), or fiber
optic cable (typically a link length up to 20km),” said Stephen Montgomery,
Director of the LED market/technology research group at Publisher.
This 2016-2026 market review and forecast
is presented for light-emitting diode (LED) based signage and
professional/commercial displays.
The market forecast covers LED
system-parts, as well as the complete sign/display (system), which are used in
stationary (non-vehicle) applications.
LEDs are used in large outdoor video screens, digital billboards,
sport/stadium displays, small indoor retail displays,
channel-lettering/light-boxes, LED/LCD screens (used exclusively for
professional display purposes), as well as lamps that provide light for
traditional signage.
The market forecast of the LED-based
signage and professional displays sub-systems and systems is segmented by the
following end-user applications:
Outdoor
Off Premise Outdoor (Roadway Billboards and
Other Roadway)
On Premise Outdoor
Indoor
Offices and Education
Entertainment, Sports, Restaurants, Hotels,
Shopping, Other Similar
Transportation (Airports, Train/Bus
Terminals, Other Similar)
The market data are segmented into the
following geographic regions, plus a Global summary:
America (North America, Central and South
America)
EMEA (Europe, Middle Eastern countries,
plus Africa)
APAC (Asia Pacific)
The market forecast data are segmented by
the following functions:
Consumption Value (US$, Million)
Quantity (number/units: Million)
Average Selling Prices (ASP $, each)
Below, are four levels (or “food chain”) of
LEDs. For the purposes of this Publisher
study, we quantify and provide the market forecast for “Level 3” and “Level 4”
Level 1 - LED chip
Level 2 – Packaged LED chip (single and
multiple-chip)
Level 3 – Sub-System (sign/display “tile”
module; backlighting; and front lighting)
Level 4 – System (LED sign or display
screen and luminaire)
LEVEL 3 The market forecast data for the “Level
3” sub-system product category is shown below:
LED Cluster-Type (Direct Lit) Tile Module
(Digital Sign/Display)
Note: Typically, there are several (4-6)
“Tiles Modules” per “Panel”
LED Backlighting for LCD Screen (Digital
Sign/Display)
LED Backlighting for Box/Channel Letter
Signs (Traditional Sign/Display)
LED Front Lighting lamps/Arrays for Signs
(Traditional Sign/Display)
Presentation Notes for the “Level 3”
sub-system product category:
One LED backlighting LCD unit is one
continuous string or line or other configuration/pattern; therefore, there are
several LEDs in one LCD screen backlighting unit
One LED backlighting Box/Letter unit is one
LED module or other device, which is could be assembled into a continuous
string or line or other configuration or pattern; therefore, there could
several LED modules in one LCD screen.
LED units in vehicles are not included
(cars, planes, buses, trains, ships, etc)
LED units in LCD-based computer monitors,
phones, tablets (etc) and LCD units used to view TV programming are not
included/counted in this market data
LEVEL 4 The market forecast data for the “Level
4” complete system product category is shown below:
LED Cluster-Type Screen
LED-Based LCD Screen
LED-Based Box/Channel Letter
Signage/Display
LED Luminaire for Conventional
Signage/Display
Presentation
Notes for the “Level 4” sub-system product category:
LED units in vehicles are not included
(cars, planes, buses, trains, ships, etc)
LED-based in LCD (screen) use for
professional signage or display ONLY; therefore, computer monitors, phones,
tablets (etc) and TV viewing are not included/counted in this market data
Some LCD screens are used as a single (one)
system unit; however, LCD screens are also used in a multiple screen
arrangement of two or more screens (multiple screen arrangements are counted as
one system)
Any outdoor-qualified/rated unit that is
used indoors is counted as an indoor unit
LED Luminaire for Conventional Signage
includes the light fixture and the light source (bulb or array)
All values included associated hardware
mounting apparatus and immediate wiring parts
Market Research Methodology
Market analysis and technology forecasting
are complex tasks. Any predictions of the shape and trends of technology and
economic movement start from the notion that the germ of what will be important
tomorrow is present, although smaller or larger or in a different form, in our environment
today. However, taking as a basis for a prediction the assumptions of current,
conventional belief creates a set of preconceived notions that can lead to
serious mistakes. Publisher, instead, looks to the basic driving forces.
This study is based on analysis of
information obtained continually over the past several years, but updated
through mid-July 2017. During this
period, Publisher analysts performed interviews with authoritative and
representative individuals in the LED manufacturing (materials, chips,
packaging, devices, associated parts/pieces, fittings/fixtures, and complete
system) and advertisement, transportation, various sports/entertainment,
hospitality/related, communication, government-based users (local,
state/provincial, federal), display industry, and other-related. The interviews
were conducted principally with:
Engineers, marketing personnel and
management at manufacturers of LEDs, sub-system parts and complete
signage/display systems, as well as other competing technologies.
Design group leaders, engineers, marketing
personnel and market planners at major users and potential users of LEDs, and
signage/display sub-systems and complete systems.
Other industry experts, including those
focused on laws/regulations, intellectual property/patents, standards
activities, trade associations, and investments.
The interviews covered issues of
technology, R&D support, pricing, contract size, reliability,
documentation, installation/maintenance crafts, standards, supplier competition
and other topics.
Customers and distributors also were
interviewed, to obtain their estimates of quantities received and average
prices paid. Customer estimates of
historical and expected near term future growth of their application are
obtained. Their views of use of new technology products were obtained.
The analyst then considered customer
expectations of near term growth in their application, plus forecasted economic
payback of investment, technology trends and changes in government
regulations/laws in each geographical region, to derive estimated growth rates
of quantity and price of each product subset in each application. These
forecasted growth rates are combined with the estimated baseline data to obtain
the long-range forecasts at the lowest detailed level of each product and
application.
A
full review of published information was also performed to supplement
information obtained through interviews. The following sources were reviewed:
- Professional technical journals and papers
- Trade press articles
- Technical conference proceedings
- Product literature
- Company profile and financial information
- Additional information based on previous Publisher market studies
- Personal knowledge of the research team.
In analyzing and forecasting the
complexities of the regional markets for light emitting diode products, it is
essential that the market research team have a good and a deep understanding of
the technology and of the industry. Publisher members who participated in this
report were qualified.
Bottom-up
Methodology
Publisher forecasts, as illustrated in the
forecast data structure, are developed initially at the lowest detail level,
then summed to successively higher levels. The background market research
focuses on the amount of each type of product used in each application in the
base year (2016), and the prices paid at the first transaction from the
manufacturer. This forms the base year data. Publisher analysts then forecast
the growth rates in component quantity use in each application, along with price
trends, based on competitive, economic and technology forecast trends, and
apply these to derive long term forecasts at the lowest application levels. The
usage growth rate forecasts depend heavily on analysis of overall end user
trends toward equipment usage and economic payback.
Spanning over 499 pages “LED
Signage and Professional Display Systems and Sub-Systems Global Market Review
& Forecast 2016 - 2026” report covers Executive Summary, Market
Forecast By Sub-System (Parts - Level 3), Market Forecast By System-Type (Parts
- Level 4), Profile Briefs of LED and Related Companies (over 130 companies),
LEDs – Technology Overview, Market Research Methodology, Definitions and
Standards, Market Forecast Data Base Explanation of Excel-Based Spreadsheets.
Please visit this link for more details: http://mrr.cm/U6J
For related reports please visit: Display Systems Market Research Reports
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